Sunday, January 23, 2022

NZ’s Top 10 Sex Toys for 2021 Have Been Revealed – Are Your Favourites on the List?

Bondage, butt stuff and bullets, oh my! New Zealand’s favourite sex toys and sexual wellness products for 2021 have been revealed, providing insight into what Kiwis are enjoying in the bedroom. Adulttoymegastore, the country’s largest online adult retailer (and partner of Capsule) has shared its top-selling toys for the year and the regions that have purchased the most – and Kaikohe, you HAVE been busy!

So, this year’s top 10 features some predictable favourites like the Satisfyer Pro 2 Next Generation, which has been the country’s best seller for the third consecutive year (and it’s a WELL DESERVED title, trust us) as well as some that have never-featured-before, such as a remote-controlled couples vibrator, a full bondage mattress restraint kit and a beginner’s butt plug.  

The New Zealand regions where the most sex toys were purchased in 2021 were Auckland, Christchurch and Wellington, while the smaller towns that saw the largest percentage increase in sex toy sales this year were Kaikohe in Northland, Lincoln in Canterbury, and Warkworth, Auckland.

Nicola Relph, Adulttoymegastore’s owner and operator, says: “It came as no surprise to us to see the Satisfyer Pro 2 take out the number one spot for the third year running—it has become an icon. But Kama by Share Satisfaction is hot on its heels in second place this year.”

“From the top 10 we can see that Kiwis have a couple of preferred brands, including Satisfyer from the United States, and homegrown brand Share Satisfaction. This is the first year we’ve had a full bondage restraint kit in the top 10, which tells us that more Kiwis are experimenting with bondage play, and it’s nice to see a beginner’s butt plug in sixth place, meaning more people are exploring this erogenous zone.

“Overall, the top 10 toys for 2021 includes a nice variety, and we commend New Zealanders for a big year of sexual experimentation and utilising the tools available to them to help take care of their sexual wellbeing, particularly while we were locked down in our bubbles.”

New Zealand’s top 10 sex toys of 2021:

Satisfyer Pro 2 Next Generation

Share Satisfaction Kama (check our our review in our ‘I’ll Have What She’s Having’ series here)

Vibrating Cock Ring by Satisfyer

Gaia remote-controlled couples vibrator by Share Satisfaction

Satisfyer Men Wand Masturbator

Anal Fantasy Mini Butt Plug

Share Satisfaction Waterproof Vibrating Bullet

Bondage Mattress Restraint Kit

Rocks Off Chaiamo Vibrator

Wet Stuff Gold Water-based Lubricant

Places that had the biggest increase in sex toy sales in 2021

Comparing sales from 2021 with the same period in 2020: (only places with a significant number of sales were included in this data).

Increased 46%: Kaikohe, Northland

41%: Lincoln, Canterbury

37%: Warkworth, Auckland 

32%: Helensville

31%: Pahiatua

31%: Richmond

28%: Waihi

27%: Waiheke Island

26%: Te Kuiti

26%: Waimate

The New Zealand regions that bought the most sex toys in 2021:

  • Auckland
  • Christchurch
  • Wellington
  • Hamilton
  • Dunedin
  • Palmerston North
  • Tauranga
  • Lower Hutt
  • Napier
  • Whangarei

Find out more about the top 10 toys of 2021 with Adulttoymegastore’s sex educator Emma Hewitt in this video:

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