Ready to take a trip down a sartorial memory lane? Iconic clothing store Superette turns 20 this week, and to celebrate we asked founders Rickie Dee and James Rigden to take us on a nostalgia ride and revisit the 20 biggest sellers over the last two decades.
So, pull on your sass & bide rats leggings, your Von Dutch trucker cap and your gold imitation Rolex Toy watch and remember the good times – and thank God for current fashion!
1. Bogan Black Fucking Skinny Jeans – FLUX
Early 2000‘s – Fucking Skinny washed bogan black jeans.
Custom holes and abrasions. Made in Melbourne by FLUX.
2. Von Dutch Trucker Cap
Early 2000‘s – Ah, The Von Dutch Era.
The trucker hat that was everywhere and has since made a bit of a comeback with Y2K style.
3. Toy Watch
2008 – An imitation of a Rolex Watch.
It was such a must-have item in 2008, even the editor of Vogue was wearing one.
4. sass & bide Leopard Jean
2010 – We took any opportunity to bring back the animal print!
This sass & bide Leopard Jean was another iconic Superette staple.
5. Ksubi Baddies Tank
2010 – A little bit nostalgic!
This was the uniform of Superette customers at one point in time.
6. sass & bide Rats Leggings
2012 – Iconic. Once upon a time!
The sass & bide Rats… love them or hate them, they were a best seller in the 2010’s!
7. Beau Coops Scand Boot
2015 – If you know, you know…
The platform Scand Boot. This was THE boot of Auckland City in 2015.
8. Nudie – Lean Dean Dry 16 Dips
2015 – Our most popular style for the dudes.
Like a second skin, Nudie jeans are loved by our customers because of their unique fit.
9. Bassike – Original Button Pocket T Shirt
2016 – Another OG tee for the guys.
For six or seven years, this was a bestseller at Superette.
10. Frame – Le Skinny Leather Pant
2016 – A style we continue to sell today.
The Frame Le Skinny leather pant – always a go to and a timeless choice year after year.
11. Anine Bing – Vintage Bing Tee
2017 – The Anine Bing tee – this continues to be a favourite style for many of our Superette customers today.
Always a sell-out style for Superette.
12. Ksubi – Rollin Out Short – Chillz
2017 – A staple piece of the Superette wardrobe.
This is one of the most popular denim short styles from one of our longstanding brand at Superette, Ksubi.
13. Bassike x Vogue Womens
2018 – An absolute hit!
The famous VOGUE tee by Bassike, a cult favourite of our Superette customers.
14. Superette Band Sweat – Aged Black
2018 – One of the key style our in-house Superette brand is known for.
The Band sweat is still worn and loved by many. Another cult style.
15. The Academy Brand – Hampton Linen Shirt
2018 – Linen shirts for the guys are like an LBD for the girls. Timeless, classic and worn time and time again.
Our Academy Brand Hampton Linen Shirt has been a core staple of our menswear range for the last few years and continues to be one of our most popular products.
16. Superette Rah Rah Skirt
2018 – The Rah Rah skirt – also worn on occasion as the Rah Rah top…. One of our top selling styles over the years from our in-house Superette brand.
Coming in a range of colourways, this was an absolute hit.
17. Agolde – Riley High Rise Straight Crop
2019 – All about the Agolde! One of our core staple denim styles and a staple over the past few years -you can’t go wrong with a classic pair of Agolde Riley’s.
18. PE Nation X Superette Ramp Run Jacket – Khaki
2020 – This puffer jacket was a collaboration we did exclusively with PE Nation and sold out in days. A crowd favourite and an example of the success of exclusive products.
19. Golden Goose – Super-Star Sneaker
2020 – Another brand Superette has become known for in more recent times with the introduction of our higher tier concept store, Superette International. With a pop of neon, leopard, or a little sparkle – there’s definitely a Superette vibe associated with the GG’s.
20. SLC Crew 001
2022 – One of our new crew neck sweaters from our Superette Leisure Club collection – a collection dedicated to our new-found love for sweats and comfort (and aptly launched during the lockdown last year!)This Kelly green colour was a favourite.