Sunday, March 3, 2024

From the Von Dutch Trucker Cap to 2022’s Favourite Shade of Green:20 Years of Superette’s Greatest Hits

Ready to take a trip down a sartorial memory lane? Iconic clothing store Superette turns 20 this week, and to celebrate we asked founders Rickie Dee and James Rigden to take us on a nostalgia ride and revisit the 20 biggest sellers over the last two decades.

So, pull on your sass & bide rats leggings, your Von Dutch trucker cap and your gold imitation Rolex Toy watch and remember the good times – and thank God for current fashion!

1. Bogan Black Fucking Skinny Jeans – FLUX


Early 2000‘s – Fucking Skinny washed bogan black jeans.

Custom holes and abrasions. Made in Melbourne by FLUX.

2. Von Dutch Trucker Cap

Early 2000‘s – Ah, The Von Dutch Era.

The trucker hat that was everywhere and has since made a bit of a comeback with Y2K style.

3. Toy Watch

2008 – An imitation of a Rolex Watch.

It was such a must-have item in 2008, even the editor of Vogue was wearing one.

4. sass & bide Leopard Jean

2010 – We took any opportunity to bring back the animal print!

This sass & bide Leopard Jean was another iconic Superette staple.

5. Ksubi Baddies Tank

2010 – A little bit nostalgic!

This was the uniform of Superette customers at one point in time.

6. sass & bide Rats Leggings

2012 – Iconic. Once upon a time!

The sass & bide Rats… love them or hate them, they were a best seller in the 2010’s!

7. Beau Coops Scand Boot

2015 – If you know, you know…

The platform Scand Boot. This was THE boot of Auckland City in 2015.

8. Nudie – Lean Dean Dry 16 Dips

2015 – Our most popular style for the dudes.

Like a second skin, Nudie jeans are loved by our customers because of their unique fit.

9. Bassike – Original Button Pocket T Shirt

2016 – Another OG tee for the guys.

For six or seven years, this was a bestseller at Superette.

10. Frame – Le Skinny Leather Pant

2016 – A style we continue to sell today.

The Frame Le Skinny leather pant – always a go to and a timeless choice year after year.

11. Anine Bing – Vintage Bing Tee

2017 – The Anine Bing tee – this continues to be a favourite style for many of our Superette customers today.

Always a sell-out style for Superette.

12. Ksubi – Rollin Out Short – Chillz

2017 – A staple piece of the Superette wardrobe.

This is one of the most popular denim short styles from one of our longstanding brand at Superette, Ksubi.

13. Bassike x Vogue Womens

2018 – An absolute hit!

The famous VOGUE tee by Bassike, a cult favourite of our Superette customers.

14. Superette Band Sweat – Aged Black

2018 – One of the key style our in-house Superette brand is known for.

The Band sweat is still worn and loved by many. Another cult style.

15. The Academy Brand – Hampton Linen Shirt

2018 – Linen shirts for the guys are like an LBD for the girls. Timeless, classic and worn time and time again.

Our Academy Brand Hampton Linen Shirt has been a core staple of our menswear range for the last few years and continues to be one of our most popular products.

16. Superette Rah Rah Skirt

2018 – The Rah Rah skirt – also worn on occasion as the Rah Rah top…. One of our top selling styles over the years from our in-house Superette brand.

Coming in a range of colourways, this was an absolute hit.

17. Agolde – Riley High Rise Straight Crop

2019 – All about the Agolde! One of our core staple denim styles and a staple over the past few years -you can’t go wrong with a classic pair of Agolde Riley’s.

18. PE Nation X Superette Ramp Run Jacket – Khaki

2020 – This puffer jacket was a collaboration we did exclusively with PE Nation and sold out in days. A crowd favourite and an example of the success of exclusive products.

19. Golden Goose – Super-Star Sneaker

2020 – Another brand Superette has become known for in more recent times with the introduction of our higher tier concept store, Superette International. With a pop of neon, leopard, or a little sparkle – there’s definitely a Superette vibe associated with the GG’s.

20. SLC Crew 001

2022 – One of our new crew neck sweaters from our Superette Leisure Club collection – a collection dedicated to our new-found love for sweats and comfort (and aptly launched during the lockdown last year!)This Kelly green colour was a favourite.

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