You don’t need to ask us twice to try new chocolate flavours… Whittaker’s Gum Drop Block is about to drop in stores on Monday 20 July, but does it actually taste like our beloved Goody Goody Gum Drops Ice Cream? Read on to find out!
When a block of Whittaker’s Gum Drop chocolate was delivered to the Capsule office ahead of its official launch, I admit, I wasn’t that enthused. I’m not a huge chocolate gal at the best of times, but if and when the craving strikes (once a month, weirdly…) it’s always, always, Whittaker’s.
However, my husband – a self-proclaimed Goody Goody Gum Drops connoisseur (didn’t know that was a title) got his mitts on it, it was like all of his birthdays had come at once.
“This,” he proclaimed loudly through white chocolate and gum drops, “is exceptional. It tastes EXACTLY like the ice cream.”
The first new flavour Whittaker’s have released since last year’s Banana Caramel, the new drop is made with 28% cocoa white chocolate, bubble gum flavour and colourful chewy gumdrops in five flavours (you can actually taste the difference between the drops – not sure if that’s important to note, but I thought it was impressive?).
Tackling people’s favourite sweet treat – especially when it has a bit of a nostalgic bent like Goody Goody Gum Drops ice cream – is always a bit of risky move, but Whittaker’s have managed to transport us back to the ice cream cabinets of our childhood.
Says Whittaker’s Chief Marketing Officer Soraya Cottin, “We know our chocolate lovers enjoy seeing us push into new flavour territory, particularly with our limited editions. Gumdrop Block has got to be Whittaker’s at its most playful. It’s a flavour that is a little unexpected, very nostalgic and unlike anything we’ve released before.”
And, Whittaker’s has also teamed up with Duck Island Ice Cream on Bubble Gumdrop, a limited-edition ice cream flavour built around the actual block. On World Ice Cream Day, Sunday 19 July, Chocolate Lovers can get an exclusive first taste at every Duck Island store around the country, a full day before the block hits supermarket shelves.
The giveaway is limited to just 50 per store, so fans will need to act fast!
Whittaker’s Gumdrop Block hits shelves across the country on Monday 20 July, available while stocks last.
