Thursday, May 26, 2022

‘Coastal Grandmother’: Finally, A Fashion Trend That Speaks To My Heart

A surprising new style trend has hit the headlines – it’s called ‘Coastal Grandmother’ and it’s very close to some of our hearts.

As someone who has only ever described their clothing choices in one word – floral – there is very little in the world of fashion trends that has ever appealed to me.

That is until I heard about the new trend of ‘Coastal Grandmother’.

It’s a term that came from Tik Tok, a social media platform I still don’t understand have, from a 26-year-old American called Lex Nicoleta. Initially, Lex described this aesthetic mostly around the (stunning!!) movie Something’s Gotta Give, where Diane Keaton is a playwright who falls for Jack Nicholson AND Keanu Reeves while writing plays in her all-white Hamptons house, in her all-white linen outfits.

“If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, interiors, and more, there is a good chance you might be a ‘coastal grandmother,'” Lex says.

Well, if that is so, sign me up. The Coastal Grandmother aesthetic has now been expanded to include the entire Nancy Meyers oeuvre, with a hard focus on the cooking-linen shirts-kitchen island holy trinity of the Meryl Streep movie It’s Complicated.

Like any good creative genius, Lex has quickly expanded her own Coastal Grandmother Multi-verse to include a Spotify playlist (banger), a Pinterest page, and several how-to Tik Tok reels on how to harness that Coastal Grandmother energy in your outfits, wine choices (pinot gris, but of course) and flower arranging.

What Makes A Coastal Grandmother?

(this is based on both Lex’s mind but also with my added input, because I really ***feel*** this theme in my soul so much.)

– Buying fresh flowers for your house

– Living by the sea ($$$$$$$$$$$).

– Cooking a roast chicken.

– Wearing a white linen shirt.

– Candles, candles, candles.


– Growing a herb garden.

– Going to the farmer’s market.

– Walking along the beach.

– Inherited family wealth.

– Cardigans.

– Getting Jack Nicholson to cut off your white turtleneck with scissors (this might be Diane Keaton specific).

Grace & Frankie, obviously (Grace is a clear Coastal Grandmother with a law degree, Frankie is a Coastal Grandmother with an arts or communications degree).

– Conscious Uncoupling.

– Most of Gwyneth Paltrow’s repertoire.

– Buying a rundown villa in Italy on a whim.

– White throw blankets on every surface.

– Collecting shells.

– Oprah saying that ‘bathing is my hobby’ and all of her gardening posts.

– Nigella Lawson’s Nigella’s Summer cookbook.

– People that talk about hygge

Obviously this is all silly and fun but if I had to pick between Coastal Grandmother or the return of low-waisted jeans as a trend to talk about, I’m picking the CG. It’s so rare to get a fashion trend that doesn’t revolve around either youth or thinness and having a trend that includes the word ‘grandmother’ in it is surely a sign of progress, right??

A buttery chard or chamomile tea to all of you!

The Motherhood Diaries: ‘It Was Really F–cking Lonely.’ Sharyn Casey On Giving Birth in a Pandemic & Her #1 Piece Of Advice For New...

Welcome to our series, The Motherhood Diaries. The pandemic years have been hard on everyone but when it comes to maternal mental health, there have...

Want To Be Part of the ‘Great Resignation’? 3 Top Tips to Boost Your Self-Confidence When Applying for Jobs

The last few years have really given us all time to reflect on what it is we really want, says guest writer and neuro-linguistic...

The Real Girl’s Guide to Wine: Riesling, Gewürztraminer, Merlot Oh My! How to Branch Out and Try Something New

Jess Bell takes us on a journey towards some of the lesser-known wine varietals. Branch out and try something different! Capsule x Villa Maria In a...

Putting It On The Line: Why I Got Botox

It’s no longer just celebrities who get Botox. Is the stigma around getting it fading like frown lines? Sarah Lang ‘looks’ into it. I never...