Tuesday, February 7, 2023

‘Coastal Grandmother’: Finally, A Fashion Trend That Speaks To My Heart

Let's be friends!

The books we're reading, the vibrators we're using, the rants we're having and more in our weekly EDM.

A surprising new style trend has hit the headlines – it’s called ‘Coastal Grandmother’ and it’s very close to some of our hearts.

As someone who has only ever described their clothing choices in one word – floral – there is very little in the world of fashion trends that has ever appealed to me.

That is until I heard about the new trend of ‘Coastal Grandmother’.

It’s a term that came from Tik Tok, a social media platform I still don’t understand have, from a 26-year-old American called Lex Nicoleta. Initially, Lex described this aesthetic mostly around the (stunning!!) movie Something’s Gotta Give, where Diane Keaton is a playwright who falls for Jack Nicholson AND Keanu Reeves while writing plays in her all-white Hamptons house, in her all-white linen outfits.

“If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, interiors, and more, there is a good chance you might be a ‘coastal grandmother,'” Lex says.

Well, if that is so, sign me up. The Coastal Grandmother aesthetic has now been expanded to include the entire Nancy Meyers oeuvre, with a hard focus on the cooking-linen shirts-kitchen island holy trinity of the Meryl Streep movie It’s Complicated.

Like any good creative genius, Lex has quickly expanded her own Coastal Grandmother Multi-verse to include a Spotify playlist (banger), a Pinterest page, and several how-to Tik Tok reels on how to harness that Coastal Grandmother energy in your outfits, wine choices (pinot gris, but of course) and flower arranging.

What Makes A Coastal Grandmother?

(this is based on both Lex’s mind but also with my added input, because I really ***feel*** this theme in my soul so much.)

– Buying fresh flowers for your house

– Living by the sea ($$$$$$$$$$$).

– Cooking a roast chicken.

– Wearing a white linen shirt.

– Candles, candles, candles.


– Growing a herb garden.

– Going to the farmer’s market.

– Walking along the beach.

– Inherited family wealth.

– Cardigans.

– Getting Jack Nicholson to cut off your white turtleneck with scissors (this might be Diane Keaton specific).

Grace & Frankie, obviously (Grace is a clear Coastal Grandmother with a law degree, Frankie is a Coastal Grandmother with an arts or communications degree).

– Conscious Uncoupling.

– Most of Gwyneth Paltrow’s repertoire.

– Buying a rundown villa in Italy on a whim.

– White throw blankets on every surface.

– Collecting shells.

– Oprah saying that ‘bathing is my hobby’ and all of her gardening posts.

– Nigella Lawson’s Nigella’s Summer cookbook.

– People that talk about hygge

Obviously this is all silly and fun but if I had to pick between Coastal Grandmother or the return of low-waisted jeans as a trend to talk about, I’m picking the CG. It’s so rare to get a fashion trend that doesn’t revolve around either youth or thinness and having a trend that includes the word ‘grandmother’ in it is surely a sign of progress, right??

A buttery chard or chamomile tea to all of you!

The Spice Girls, A Leopard & Discount Fashion Tips? The Bits From Spare You Haven’t Heard About – And In Context

In amongst the thousands of inflammatory headlines about Prince Harry's book Spare is a very real story of growing up in the royal family...

The REAL Wedding Diaries: Covid, Champagne & Why You Should Consider a WINTER Wedding if You Want Things Your Way

Welcome to our new series, The Real Wedding Diaries, brought to you by Hera Couture where we profile real Kiwi brides and real weddings!There used to...

I Read Prince Harry’s ‘Spare’ So You Wouldn’t Have To… But Now I Really Think You Should

Think you know everything about Prince Harry's much talked about biography, Spare, because you've read all the headlines? Think again.I’ve oscillated between two settings...

Cheap Beauty Products (Under $20!) that Celebrities Swear By

Want to know the beauty products celebrities use? But, like, the affordable ones they really use - not just the La Mer's, or bottles...